Last updated: 7 July 2026.
This Privacy Policy explains how Unmudlr uses personal data when you visit unmudlr.co.uk, use our phone search and comparison tools, create an account, contact us, or click through to retailers and affiliate partners.
Who we are
Unmudlr is a product search and comparison website for phones and related device information. If you have questions about this policy or your data, please contact us through the Contact Us page.
Information we collect
We may collect information you choose to provide, such as account registration details, contact form messages, support requests, and preferences saved in your account.
We also collect limited technical and usage information, such as pages visited, device and browser information, approximate location derived from network data, consent choices, security events, and interactions with product-search features.
Analytics and measurement
We use Google Analytics 4 and Google tags to understand traffic quality, search performance, device-finder usage, registration activity, and affiliate-click performance. Analytics is configured to avoid collecting obvious personal information: email redaction is enabled, sensitive URL query parameters are redacted, and events use low-cardinality operational parameters rather than email addresses, usernames, passwords, raw answers, or full affiliate URLs.
We use Google Consent Mode so analytics and advertising-related storage defaults to denied until a user makes a choice through the cookie banner. If you reject optional cookies, the site updates consent to denied and clears accessible Google Analytics cookies where possible.
Cookies and consent choices
Cookies and similar technologies help the site work, remember choices, protect forms and accounts, measure performance, and understand which product-search features are useful. You can accept, reject, or revisit cookie choices through the cookie controls on the site. More detail is available in our Cookie Policy.
Accounts and registration
If you register for an account, we process the details needed to create and manage that account, provide account features, protect the service, and respond to your requests. Registration completion may be measured as an analytics event without sending your email address, username, password, or other direct identifiers to Google Analytics.
Affiliate links and retailers
Some product and price links take you to third-party retailers or affiliate partners. When you click those links, the destination site may receive referral information and may process your data under its own privacy policy. Unmudlr measures affiliate clicks using safe parameters such as device, store, destination domain, page context, and link position.
Security, spam prevention and site operations
We may process technical data, IP addresses, login events, form activity, and security logs to protect the website, prevent abuse, troubleshoot problems, and maintain reliable service. Security tools and hosting providers may process this information on our behalf.
Who we share data with
We may share data with service providers that help us run the website, including hosting, WordPress plugins, security, email, analytics, consent, and operational tools. We may also share information where required by law, to protect our rights, or to investigate abuse. Retailers and affiliate partners process data independently when you leave Unmudlr for their websites.
How long we keep data
We keep account data for as long as the account is active or as needed to provide the service. Contact and support messages are kept for as long as needed to respond and maintain business records. Google Analytics event and user-level data retention is currently configured to 14 months. Security logs and operational records are kept for periods appropriate to protecting and maintaining the site.
Your rights and choices
Depending on where you live, you may have rights to access, correct, delete, restrict, or object to certain uses of your personal data. You can also change cookie choices through the site controls and can contact us through the Contact Us page if you want to make a privacy request.
Changes to this policy
We may update this Privacy Policy as Unmudlr, our tools, or legal requirements change. The date at the top shows when the policy was last updated.
