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Fire Phone - £400

Fire Phone
Fire Phone
Fire Phone

All features

Date Announced18/06/2014
Operating SystemFire
Storage Capacity64 GB
Touch ScreenTouch Screen
Camera13 MP
Front Facing Camera2.1 MP
Screen Size4.7"
Performance Rating82
Battery Life22 Hours
Processor TypeQuad Core
Ram2 GB

Available Colours

Why this smartphone is built for you


Amazon Fire Phone

The Fire is the first smartphone to be released by Amazon. It runs on Fire OS (the same operating system used by the Kindle Fire). The Amazon Fire is powerful, stylish and come loaded with some of the latest smartphone technology. This phone is also currently being offered with 12 months free membership of Amazon Prime.


This phone has a 4.7 inch HD touchscreen that displays in 312PPI (Pixels Per Inch). The average PPI for a modern smartphone is 255.


The Amazon Fire has a 13MP camera, can record video in up to 1080p and has a 2.1MP front facing camera for taking selfies and making video calls.


Performance is provided by a 2.2GHz quad core processor and 2GB RAM. Based upon its processor speed and memory, this phone receives an unmudlr performance rating of 82 out of 100.

Battery Life

The Amazon Fire has an estimated battery life of around 22 hours. The average smartphone battery life is around 10 hours. It has a battery capacity of 2400mAh (MilliAmp hours). The average battery capacity is 1950mAh.


1GB (Gigabyte) is equal to roughly 500 pictures or 250 songs. The Amazon Fire comes with 32GB or 64GB internal storage (depending upon the model). It also comes with Amazon Cloud Drive installed which gives you free unlimited cloud storage for all of the pictures that you take when using the Fire Phone. This phone does not have an expandable memory card slot.


The Fire Phone is 4G ready so can take advantage of high speed mobile Internet in locations where it is available. It has Bluetooth which enables it to communicate with other Bluetooth devices (such as a Bluetooth handsfree kit). It has Wi-Fi which means that it can connect to your home network or public Wi-Fi hotspots such as those available in many coffee shops, cafes or hotels. This phone has NFC compatibility which enables you to make contactless payments and share files with your friends. The Fire Phone is also able to share video with Miracast enabled TV's.


The Amazon Fire Phone comes with Firefly and Mayday installed. Firefly is an augmented reality feature that interacts with the world around you. Firefly can, for example, recognize printed text, provide further information on the TV show that you are watching or find a listing on Amazon for products that you scan using the phone's camera. Mayday is Amazon's live support service that promises to connect you to a tech expert to answer your queries on using the Fire Phone within 15 seconds. This phone also integrates with your Amazon account to allow the seamless download of your favourite apps, games, music, books and films from the Amazon Appstore/Amazon Instant Video/Kindle Books/Amazon Music.


The Amazon Fire phone is stylish, advanced and desirable. The addition of apps such as Mayday and Firefly help this phone to stand out from its competitors as does its strong integration with Amazon products such as imdb, Prime and the Amazon store.